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The
new AUSTRALIAN & NEW ZEALAND PUBLIC RELATIONS MANUAL
Textbook
5th Edition (Updated 2008)
Tymson & Lazar
This latest edition of the textbook, The Australian & New Zealand Public Relations Manual,
features over 650 pages packed with up-to-the minute theory,
techniques and tips on public relations from industry leaders in Australia & New Zealand.
- Communication
& Public Relations Theory
- Laws that affect
Public Relations practices
- Government Relations
- Financial &
Investor Relations
- Publicity &
Media Relations
- Internal Communication
- Community Relations
& Social Responsibility
- Public Relations and Marketing
- Issues Management
& Crisis Public Relations
- Fundraising Programs
- Using New Media
- Case Studies,
Checklists, web-links and much more….
How to section includes
writing media releases; arranging a news conference; preparing
annual reports and newsletters; websites and exhibitions.
"This textbook is
the definitive text for students and practitioners. The Australian
and New Zealand Public Relations Manual is a must-read and required
reference for anyone interested in public relations"
Annabelle Warren,
National President, Public Relations Institute of Australia.
Since the first
edition of the Public Relations Manual was produced in 1987 by Tymson & Sherman,
it has become the recognised textbook for anyone involved in public
relations and business studies. Easy to follow, well-organised and authoritative,
it is an up-to-the-minute reference for managers, students and
corporate affairs professionals. The latest edition is significantly
revised for the 21st Century with new chapters, new case studies
and updated material in every section.
Endorsed by both the
Public Relations Institute of Australia and The Public Relations Institute of New Zealand.
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